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تجارت الکترونیک

Electronic Commerce

Electronic commerce includes buying and selling, marketing and providing services for products, services and information through the Internet and other networks.

Electronic commerce for customers

Business includes two groups of people. A group that has goods and services to offer and sell, and on the other hand, a group that tries to provide goods and services and pays for them.

In this part, we examine electronic commerce from the customers point of view.


Comfort and convenience

Any product or service you want is literally just a click on the Internet. Just type the name of the product you want and all the options will appear after a few seconds.


Variety of products and services

In electronic commerce, you have the possibility to compare two or more products and you can buy the desired product among other products based on your criteria


Comfort in comparison

Pair-by-pair comparisons are easy to do. When the goods are offered online, all their specifications and features are stated and the customer can easily choose the best option.


Reviews and feedback

Because of the high competition, you are encouraged to look at the reviews and opinions of other consumers. There are positive and negative reviews on every website, and in addition to seeing positive reviews and comments about each product, you'll also get to know the reasons for those who didn't like that product.


Saving time

You don't need to drive longer around for hours, looking and searching stores in hopes of finding what you want. Online stores offer you their full line of products.

Electronic commerce for businesses

In this section, we examine electronic commerce from the point of view of businesses.

Increase sales

Online businesses don’t need to run a store and can sell more online with a higher profit margin. They can receive money from the customer in different ways to make the purchase faster and easier for the customer. By being available internationally, these businesses can sell more products.


Expanding field of business

Translation is one of the great tools available on the internet! Therefore, the online business doesn't have to create a site for every language. With the right marketing, customers around the world can find your business website, products, and information without ever leaving their home.


Increasing customer base

Customer base is one of the main concerns of all online and offline businesses. Online businesses don't need to worry about having the best features in their city because people from all over the world have access to their products and can come back to them anytime to shop.



Round the clock and without interruption

If the weather is snowy and the roads are closed, or it's so hot and humid that we can't even leave the house, or it's a holiday and all the shops in town are closed, your online business is still open 24 hours a day, 365 days a year, for customers.


Fast and reliable income

No more waiting for checks to clear or waiting 30 days for other types of payments. Transactions are done immediately or you need a maximum of 2 or 3 days for the money to enter in your account through the banking system.

Steps of electronic commerce

The stages of growth and expansion of electronic commerce can be divided into 5 parts, the closer we get to the final steps, the closer we are to real e-commerce, and the companies and organizations that are looking for an electronic market for goods and are their own services, trying to reach the final stages of this cycle.

In the first stage, the company or organization applying for electronic commerce tries to create a simple site containing information about its products and services so that this information can be provided to customers through the Internet. In fact, the first step means creating a showcase on the World Wide Web for visitors to get the information they want through these pages.

This stage includes the development and expansion of the first stage. At this stage, the company’s website has become a strong database, it is used to store information, at this stage, the information of all products and services and their full description are placed in the database, and users can place orders. They will be able to buy through this website, but the necessary infrastructure for online payment has not yet been provided, and payment will be made in the same traditional way.

Setting the possibility of interaction is one of the most important points of the third stage. At this stage, users will have the opportunity to interact with the site manager, which will be through e-mail, chat and voice, and users will receive their answer from the site manager in a very short period of time, and the possibility of online question and answer. There is an exchange of information between the seller and the buyer about the requested goods or services.

At this stage, the possibility of online payment will be provided for the users, and after sending the purchase order forms and receiving the goods, the customers will send the desired and agreed amount to the seller through the sales terminals of the banks and financial institutions of the contracting party. Money transfer will be provided to customers in a very safe way through the Internet.

The last stage, which is the last stage of the five stages, is known as the integration stage. At this stage, the intermediary systems between the seller and the buyer will be fully integrated with the existing systems in the organization or company. This means that if a product is sold, the inventory of the sold product will be deducted from the warehouse inventory to the amount purchased, and at the same time a new purchase order will be sent to the warehouse to replace the sold product, and the warehouse inventory will be displayed immediately in subsequent purchases. This stage of the set of stages of e-commerce is the most complete stage in electronic commerce, where the result of all operations related to trading is reflected in all systems of the organization.

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Electronic commerce models

The use of the Internet as the main communication platform in electronic commerce has led to the emergence of various models in this style of commerce. These models, which are the result of the interaction of 3 main groups of electronic commerce, i.e. the government, customers and economic enterprises, have led to the development and expansion of various electronic commerce models.

Business to Business or B2B model

This model of electronic commerce is the most important type of electronic commerce, which accounts for about half of electronic commerce revenues. This model will cause the emergence of extensive communication between suppliers, manufacturers, distributors and sellers. In this model, the relationship between two or more organizations, economic development, producers of raw materials and providers of various types of services is desired. In fact, this model can be seen as an extension of the old EDI (Electronic Data Interchange) model, but in this model, intermediaries have been reduced, which in turn will reduce prices.


Consumer to Consumer or C2C model:

This model of electronic commerce is mostly dedicated to retail sales of second-hand household goods. Where buyers and sellers are both from the final group, and in the meantime there is no trace of the producer or middleman. A common example of this type of business can be seen in Friday markets or local and regional auctions, where everyone exposes their manufactured goods to buyers as a single sale. One of the most famous examples of this model of electronic commerce is eBay.


Government to Customer or G2C and Customer to Government or C2G models:

It includes the services that the government can provide to the people, or it is a basis for facilitating the financial communication between the people and the government in tax matters, or the request for services provided by the citizens to the government, which can include various requests in the economic field and or business.


Business to Consumer (B2C) and Consumer to Business (C2B) models:

B2C and C2B models express the mutual relationship between producers and final buyers of products and services. The dual B2C and C2B models have advantages such as buying goods cheaper than in the real world, the possibility of sending the purchased goods to the customer's requested location, etc. This model of e-commerce is known as the simplest type of e-commerce, which will lead to a close relationship between the customer and the seller, and in the meantime, the buyer will benefit more due to the reduction of prices due to the elimination of intermediaries.


Government to Business or G2B and Business to Government or B2G models:

In these models, public and private organizations and centers are related to economic centers and state-owned commercial enterprises. In this structure, the two parties perform their business needs by referring to the website of the contracting party and interacting with each other through computer networks. These matters include things such as sending bank requests to government institutions, obtaining the necessary permits for administrative affairs, paying money requested by organizations and banks, etc. The main advantage of these two models is the savings in doing things for public companies and private organizations, as well as reducing the time to do things, and it has also caused the government to study administrative processes.


Government to Government or G2G model:

In this model, the mutual relationship between two or more government organizations or ministries is discussed and includes things like the relationship between the municipality and the police, the electricity and water departments with the municipalities, the military and law enforcement institutions with the ministries, etc. In this model, it is possible to exchange information between government institutions or trade between government companies. In addition, departmental letters and government directives can be sent to organizations through this e-business model.

The importance of the website in electronic commerce

طراحی سایت

Websites have a great impact on the business activity of companies. A company that ignores its electronic entry gate will cause the bankruptcy of its business. A website is the gateway to a brand’s products and services.
A useless and faded website is like an old and faded showcase in a traditional business, and it will cause customers to not want to buy the product, but in contrast to the best websites, if it is possible to find it through the Internet for people If it is not considered and the government is not user-friendly, it will not have any success and therefore companies should strengthen their foothold in the results of internet search. For many users, search engine sites are their entry point to the Internet.

Do not let the opportunity slip!

Considering the above, we realize the high importance of electronic commerce or digital and online business. This is where we have to ask the question that if it is so good and useful, why don’t we use it and expand our business?

One of the important reasons for this is the lack of skills, experience and belief in electronic commerce. You can easily use this opportunity and expand and update your business with our advice and services. Just call us and tell us about your challenges and problems.

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